AGI Automations
For UK independent estate agencies running 4+ branches

Your agentic
operating system.
Live in eight weeks.

Layer 2 of the three-layer architecture. The Foundation Sprint deploys the instruction framework and core agents that convert your agency’s operational knowledge into a proprietary system your business owns. Eight weeks. Fixed price. Week 2 checkpoint guarantee.

Week 2 checkpoint guarantee: if AI isn’t live and demonstrably working in your CRM by the end of week 2, we stop and refund in full. We don’t ask you to pay for promises.
8
weeks to live AI
4
agents deployed
£8,500
fixed price
Day 5
first results visible

Ben Van Dyke — Founder, AGI Automations

I built AGI Automations specifically for independent UK estate agencies because I watched them get left behind by enterprise AI tools priced and designed for the nationals. The Foundation Sprint is the version that works at your scale — properly implemented on your CRM, not adapted from a generic template.

Small team means you deal with me directly, not a junior account manager. Narrow focus means every decision in this system was made with estate agency workflows in mind — not retrofitted from a different industry.

Product Walkthrough
See the agents working inside a live CRM
A short walkthrough showing what gets deployed, what each agent produces, and what week 6 handover looks like.
What gets built

Four agents running inside your CRM by end of week 2

Each agent handles a task your team currently does manually — every day, across every branch. Built on a proprietary instruction framework your agency owns outright.

Agent 01 — triggers on instruction logged
Property Description Writer

Generates on-brand property descriptions from CRM fields in seconds. Consistent quality across every branch, every time.

Operational layer handled. Human expertise applied to relationship, not copy.
Agent 02 — runs every Monday 6am
Market Intelligence Briefing

Each branch manager receives a briefing built from their own CRM data + live market data. No manual work required.

Branch manager time redirected from compilation to decision-making.
Agent 03 — triggers on viewing logged
Viewing Follow-Up Agent

Automatically drafts personalised follow-up emails after every viewing. Catches the ones your team doesn’t have time to send.

Nothing falls through. No manual chase required.
Agent 04 — triggers on CRM activity
Vendor Update Drafter

Pulls pipeline status from CRM and drafts vendor update emails on a cadence. Keeps vendors informed without manual effort.

The most common vendor complaint — no updates — structurally resolved.

Also included

CRM connection

Native integration with Reapit, Alto, Dezrez, Street, and Jupix. Your data stays in your CRM — we connect the AI layer on top.

Data layer

We build the clean data foundation underneath the AI. Outputs improve over time. Quality issues surface automatically.

Team training

AI Champion model — one person per branch trained to get maximum value from the system and manage it day-to-day.

RPE tracking dashboard

Live tracking of revenue per employee impact, outputs generated, and pipeline activity. Numbers to show your partners what the system is delivering.

Fit check

Is the Foundation Sprint right for your agency?

Right fit
  • Multi-branch estate agencies — 5 to 50 branches
  • Using Reapit, Alto, Dezrez, Street, or Jupix
  • Ran an AI pilot that worked in demo and degraded in production
  • Spending significant team time on property descriptions, vendor updates, or follow-up sequences that should be automated
  • Data-ready — or willing to get there first
  • Want to own the architecture, not rent a vendor dependency
Not right for you if
  • Single-office agencies — wrong economics
  • CRM systems with no API access
  • Severely degraded CRM data with no plan to address it — agent output quality reflects data quality
  • Leadership not ready to change how the operational layer works
  • Expecting autonomous AI with no human oversight — every agent in this system has a human review step by design
How it works

What happens across the 8 weeks

Week 1–2 — Framework Architecture
Instruction framework built. First agent live.

The framework architecture is designed and activated. CRM API connected. The Property Description Writer is running and producing real output inside your CRM.

End of Week 2 — Guarantee checkpoint
All four agents live

All four agents configured and producing real output inside your CRM. Week 2 checkpoint: if agents are not demonstrably working in your CRM, we stop and refund in full — no questions asked.

Weeks 3–6
Calibration & refinement across all branches.

Agents run on real production data. Edge cases handled, tone of voice set, branch-specific configuration applied across all locations.

Weeks 7–8
All branches live. Team trained.

Agents running across every branch at full capacity. Team training session delivered — your staff know how to use, review, and override agent outputs.

Week 8 — Handover
You own everything

Full system handed over — all code, prompts, and documentation. Your team runs the system independently from day one. Optional retainer begins if you want it.

Investment

One fixed price. No ongoing licence.

£8,500
Fixed price · 8 weeks · includes 30 days post-sprint support
Iceberg costs £1,299/month — £15,588/year. You never own the system.
One missed instruction at average London fee ≈ £4,500. Five caught in a year covers the Sprint.
Comparable enterprise AI implementations cost £150K+. The Foundation Sprint is the independent agency version.
Less than 4 months of a junior hire — and the system doesn’t resign or call in sick.
Sits below the £25K formal procurement threshold. One director can approve it today.

Week 2 checkpoint guarantee

If agents are not live and demonstrably working in your CRM by the end of week 2, we stop and refund in full. We don’t ask you to pay for promises.

Common questions

What MDs usually ask

Our data is too messy — we’re not ready for AI

This is the most common concern — and it’s exactly who the Sprint is built for. The Foundation Sprint starts with a data audit as the first task. We don’t need perfect data to begin, we need enough structure to connect the AI layer. In practice, the Sprint surfaces data quality issues you didn’t know you had, and fixes them as part of the engagement. Messier data means more value from the cleanup — not a reason to wait.

We’ve been burned by tech before

Most agencies have. Vendors sell the software and disappear. We stay until it’s working — including the team adoption piece, which is where most AI implementations actually fail. The Week 2 checkpoint removes your financial risk entirely: if agents are not live and demonstrably working in your CRM by the end of week 2, you pay nothing. That’s not a standard SLA clause — it’s a hard stop and full refund. No negotiation required.

I need to get partner buy-in first

Book a discovery call and we’ll put together a one-page ROI summary specific to your agency — quantified against your branch count, your CRM, and the time your team currently spends on the tasks the agents replace. Most MDs find sign-off straightforward once the numbers are tied to actual workflows rather than generic industry stats. The Sprint also sits below the £25K formal procurement threshold, so one director can approve it without a full committee process.

Why not just use Iceberg?

Iceberg is a platform — you buy access to their tools and figure out how to apply them to your workflows. We build you a system that’s already assembled, already tested on estate agency processes, and already connected to your CRM on day one. Iceberg costs £1,299/month and you’re renting shelf space indefinitely. With the Foundation Sprint, you own what we build. There’s no ongoing licence. The optional retainer exists if you want someone watching the system as it evolves — but it’s your choice entirely.

What happens to the system when you leave?

You own everything — the agents, the data layer, the documentation, the training materials. If you never use the retainer, the system runs on your CRM indefinitely. We document everything so your team can manage it without us. The retainer exists because most agencies want someone watching the system as the business grows — not because you’ll be dependent on us to keep the lights on.

How long before we actually see results?

Day 5: the Property Description Writer is live in your CRM. Your team is using it before the end of week 1. Week 2: full CRM connection live, market intelligence briefings arriving every Monday. Weeks 3–4: all four agents deployed across all branches. Week 6: full system running, team trained, ROI dashboard showing real numbers. The guarantee means results by week 4 or you don’t pay — so “when do we see results” has a contractual answer.

After week 6

An optional fractional AI ops manager

The Sprint is fully self-contained — you own everything at handover and your team can run it independently. About 30% of agencies move to the monthly retainer because they want someone managing the technical layer as the system grows. That is the right choice for some. For others, taking full ownership is the right choice. Both are designed for from day one.

Monthly retainer

£200/branch per month
Weekly system health check — agent uptime and output quality review
1 new agent deployment per quarter as business needs surface
Monthly AI Quality Report: what the system did, what it caught, what it missed
Priority support — same-day response for anything that breaks
Annual data quality review and recommendations

Cancel anytime. No lock-in beyond calendar month.

Limited capacity — currently taking 2 new agencies per quarter

Ready to see if this fits your agency?

Book a free 30-minute intro call. No pitch deck — just a conversation about your CRM, your team, and which agents would have the biggest immediate impact.

Free call · No obligation · We’ll tell you honestly if it’s not the right fit